Our notifications buzz, our feeds refresh, and those damned algorithms just keep optimising our attention: more content, more scrolling, more noise. It’s a relentless cycle of stimulation.

As the interest in my project grows, I wanted to expand a little on the meaning of the acronym and the intent behind it's creation and use...

Have you noticed that the world of consumer and luxury audio is undergoing a huge shift?

Without realising it, the systems we use to deliver our music may reflect more than just our listening habits.

In an age that's utterly dominated by screens and digital interfaces, have you noticed that a compelling shift is emerging?